Thursday, August 1, 2013

Yahoo Will Buy Tumblr For $1.1 Billion

Yahoo က Tumblr ကိုတစ္ဘီလီယံေက်ာ္ျဖင့္ဝယ္ယူလိုက္ျပီး Tumblr ပရိတ္သတ္သည္ပံုမွန္အရင္အတိုင္းပဲ တင္ဆက္ႏုိင္ေၾကာင္းႏွင့္ လိင္ပိုင္းဆိုင္ရာႏွင့္ပက္သက္သည့္ပံုမ်ားတင္သည့္blogမ်ားကိုလည္း
ပယ္ဖ်က္မဟုတ္
ေၾကာင္းကိုလည္းေျပာၾကားခဲ့ေလသည္။
Tumblr သည္လိင္ပိုင္းဆိုင္ရာအသားေပးတင္ဆက္
ႏုိင္သည့္blog လည္းျဖစ္ေလသည္။Tumblrမွ
တင္ဆက္ထားသည့္လိင္ပိုင္းဆိုင္ရာေဖာ္ျပမႈ
blogတစ္ခု အင္တာနက္ရွာေဖြေရးႏွင့္သတင္း
ႏွင့္အျခားနည္းပညာဝန္ေဆာင္မႈမ်ားကို
လည္းလုပ္ကိုင္သည့္ Yahoo အင္တာနက္ကုမၸဏီကTumblr Websiteကို
အေမရိကန္ေဒၚလာ $1.1 ဘီလ်ွံျဖင့္ဝယ္ယူေတာ့မည္ဟုဆိုသည္။
Newyourk တြက္အေျခစိုက္သည့္Tumblr၏
CEOေဒးဗစ္ကပ္ႏွင့္Yahoo CEO မာရီဆာေမယာတို႔ေတြ႔ဆံုေဆြးေႏြးမႈမ်ားအ
ျပီးYahoo ဘုတ္အဖြဲ႔က $1.1 billion ျဖင့္ဝယ္ယူရန္အတည္ျပဳခဲ့ျခင္းလည္းျဖစ္ေပ
သည္။Tumblrကိုအသံုးျပဳသူဦးေရေပါင္း ၁၀၈သန္းေက်ာ္ရွိခဲ့ျပီး တင္ဆက္ထားမႈမွာ ဘီလ်ွံ ၅၀ေက်ာ္ရွိသည္။Google သည္နာမည္ေက်ာ္ဘေလာက္ဆိုဒ္တစ္ခုျဖစ္
သည့္ Blogspot ကို၂၀၀၃ ခုႏွစ္ကဝယ္ယူခဲ့
ျပီးYahoo က ဓါတ္ပံုတင္ဆက္ႏုိင္သည့္ Tumblr ကိုဝယ္ယူခဲ့သည္။Googleတြင္၁၃ႏွစ္ေက်ာ္
ၾကားနည္းပညာအင္ဂ်င္နီယာအျဖစ္တာဝန္ထမ္းေဆာင္ခဲ့သည့္ "မာရီယာေမဆာ" သည္
၂၀၁၂ ခုႏွစ္က Yahoo သို႔ေရာက္ရွိျပီးေနာက္
ျပဳျပင္ေျပာင္းလဲမႈမ်ားကိုလည္းလုပ္ခဲ့ေပသည္
၂၀၁၂ ခုႏွစ္ ဧျပီလ က Facebook ကုမၸဏီက
instagram ကို တစ္ဘီလ်ွံျဖင့္ဝယ္ယူခဲ့ျပီး
ေနာက္ Tumblr မွ ေစ်းအျမင့္ဆံုး ဝယ္ယူမႈ
တစ္ခုလည္းျဖစ္ေပသည္။
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Yahoo buys Tumblr for $1.1 billion
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WEB & SOCIALyahoo, tumblr, social networks, industry news
It's official: Yahoo will buy Tumblr for $1.1 billion
After a weekend chock full of rumors and speculation, Yahoo has announced it plans to acquire Tumblr, the popular social service that hosts more than 105 million GIF-filled blogs, for $1.1 billion in cash.

That's a whole lot of users, and a whole lot of cash. In her announcement—appropriately posted on Yahoo's Tumblr blog—Yahoo CEO Marissa Mayer promised “not to screw it up.”

The deal is the largest made by Marissa Mayer since she took over Yahoo last summer and follows nine other acquisitions by the company. The Tumblr transaction, which is subject to customary closing conditions, is expected to take effect in the second half of the year.

Founder David Karp will continue as chief executive officer of Tumblr and “the product roadmap, their team, their wit, and irreverence will all remain the same,” Mayer said.

The heads of the two companies took to Tumblr to explain the union and (hopefully) alleviate some fears.

YAHOO

“Yahoo will help Tumblr get even better, faster. In terms of working together, Tumblr can deploy Yahoo’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love. The two companies will also work together to create advertising opportunities that are seamless and enhance user experience,” Yahoo CEO Mayer said.

Tumblr CEO Karp wrote on his company’s blog: “Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission—to empower creators to make their best work and get it in front of the audience they deserve—certainly isn’t changing. The work ahead of us remains the same—and we still have a long way to go!—but with more resources to draw from.”

In a press release, Yahoo said Tumblr has more than 300 million monthly unique visitors and 120,000 signups every day; it sees 900 posts per second and 24 billion minutes spent on site each month. The combination of Tumblr and Yahoo is expected to grow Yahoo’s audience by 50 percent, to more than a billion monthly visitors. Yahoo's traffic is also expected to grow by approximately 20 percent.

Not so smooth sailing
HTTP://RUSSIAANPOWERR.TUMBLR.COM/
Not everyone is as optimistic as Karp and Mayer, however. Unhappy Tumblr users have expressed their discontent with the buyout in droves, as is readily evident by simply searching for "Yahoo" on Tumblr and witnessing a flood of images like the one at right.

"They fear loss of control over the interface, over privacy, and over the freedom of expression in general," Gartner analyst Andrew Frank told IDG News Service via email.

Meanwhile, Matt Mullenweg, the founder of rival blogging service WordPress, noted on his blog Sunday that the rumors of the Tumblr acquisition at the weekend have already prompted a massive spike in users importing their Tumblr posts to WordPress.

"Normally we import 400-600 posts an hour from Tumblr, last hour it was over 72,000,” he wrote.

Continuing, Mullenweg expressed what sounded like slight remorse over the Tumblr-Yahoo marriage. “I’m curious to see what the creative folks behind Tumblr do with their new resources, both personal and corporate, but I’m more interested to know what they would have done over the next 5-10 years as an independent company.”

by; ကိုေဇာ္သြင္(နည္းပညာ)
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